The Advertising Strategy for the AI Discovery Era
Most marketing budgets are built to protect performance. We design them to create advantage.
The traditional 70-20-10 model prioritises what already works. That's safe - but it rarely produces breakthrough growth. We use a flipped 70-20-10 framework: a discovery-weighted strategy built for brands operating in fast-moving, AI-influenced markets.
Two Models. Two Mindsets.
Traditional
OPTIMISED FOR EFFICIENCY.
Flipped Framework
Optimised for discovery.
The difference? One protects what already works. The other invests in what works next.
Framework Architecture
Exploration
Fresh concepts. Bold creative. Emerging channels. Structured discovery designed to uncover what scales next.
Validation
Structured testing. Creative refinement. Controlled scale. Turning early traction into reliable return.
Proven
Commercially validated ads and audiences. Protecting baseline revenue whilst growth is built elsewhere.
Designed for AI-Led Discovery
In the AI era, algorithms optimise for what already exists. They are built for efficiency, not discovery.
Our framework forces the algorithm to find new pockets of demand by systematically feeding it "high-variance" signals. We aren't just buying ads; we are training your account's AI to recognize your next 10,000 customers before your competitors do.
- auto_awesome Algorithm-first creative structuring
- dataset Signal-driven audience expansion
How It Works
A systematic approach to moving from exploration to scale.
Audit & Flip
We identify where your current budget is stagnating in "performance protection" and reallocate to discovery.
Exploratory Testing
Launch high-variance creative tests designed to trigger AI learning phases in new market segments.
Validation Gate
Winning signals move to the 20% validation tier for refinement and structured scaling tests.
Scaling Flow
Validated winners become your new "Proven" 10%, replacing decaying legacy campaigns.
The Outcome
By flipping the model, you stop competing for the same 1% of the audience as everyone else. You build a machine that finds new customers before they become expensive.