Writing and Content Services.

It all begins with an idea. Maybe it’s finding your brand’s voice, giving your creative strategy a refresh and a new lease of life, or finally turning your writing into something more. Whatever it is, I’m here to help because the way you tell your story matters, and it all starts with a scribble.

AI Discovery Era Strategy

The Advertising Strategy for the AI Discovery Era

Most marketing budgets are built to protect performance. We design them to create advantage.

The traditional 70-20-10 model prioritises what already works. That's safe - but it rarely produces breakthrough growth. We use a flipped 70-20-10 framework: a discovery-weighted strategy built for brands operating in fast-moving, AI-influenced markets.

Two Models. Two Mindsets.

The Legacy Way

Traditional

check_circle 70% Proven

check_circle 20% Emerging

check_circle 10% Experimental

OPTIMISED FOR EFFICIENCY.

The Advantage

Flipped Framework

bolt 70% Exploration

trending_up 20% Validation

verified 10% Proven

Optimised for discovery.

The difference? One protects what already works. The other invests in what works next.

Framework Architecture

70%

Exploration

Fresh concepts. Bold creative. Emerging channels. Structured discovery designed to uncover what scales next.

20%

Validation

Structured testing. Creative refinement. Controlled scale. Turning early traction into reliable return.

10%

Proven

Commercially validated ads and audiences. Protecting baseline revenue whilst growth is built elsewhere.

settings

Designed for AI-Led Discovery

In the AI era, algorithms optimise for what already exists. They are built for efficiency, not discovery.

Our framework forces the algorithm to find new pockets of demand by systematically feeding it "high-variance" signals. We aren't just buying ads; we are training your account's AI to recognize your next 10,000 customers before your competitors do.

auto_awesome Algorithm-first creative structuring
dataset Signal-driven audience expansion

How It Works

A systematic approach to moving from exploration to scale.

1

Audit & Flip

We identify where your current budget is stagnating in "performance protection" and reallocate to discovery.

2

Exploratory Testing

Launch high-variance creative tests designed to trigger AI learning phases in new market segments.

3

Validation Gate

Winning signals move to the 20% validation tier for refinement and structured scaling tests.

4

Scaling Flow

Validated winners become your new "Proven" 10%, replacing decaying legacy campaigns.

The Outcome

By flipping the model, you stop competing for the same 1% of the audience as everyone else. You build a machine that finds new customers before they become expensive.

Scribble Blocks

Creative support that moves at your pace.

Buy time and use it your way.

Perfect for founders and creatives who are:

✔ Shaping a new business identity from scratch
✔ Figuring out what do we say? and how do we say it?
✔ Creating websites, content + campaigns that feel confident and cohesive
✔ Turning expertise into books, thought leadership + marketing that sticks
✔ Keeping momentum on longer-term projects - one focused block at a time ✔ Those “can you just…” tasks that keep piling up ✔ Wanting to discover and transform first scribbles into an idea that’s ready to be seen

Scribble UNLOCK

We’ll workshop your ideas to get every scribble out in the table - no idea is too out there!

Scribble CRAFT

We’ll make a cohesive plan of these ideas to help lay the foundations for success based on your timeline and pace.

Scribble STRATEGY

We’ll work together to implement each passion of an idea into a developed strategy to launch.

How Scribble blocks works

Book a 10-hour block to get started.
OR, if it’s your first time, book in your free 20-minute consultation so we can get started.
Let us know what you’d like us to work on first or we can help you make a priorities board.
Whilst we’re busy crafting, shaping, and polishing, you’ll always have a clear view of where your time is spent and what’s coming next. We track every hour transparently - so no surprises!
One check-in call to discuss recommendations and next steps