Hey, I'm Amy!

I've always been obsessed with a great ad.

Not the kind that interrupts - the kind that stops you mid-scroll and makes you feel something. The kind where you think who made that? Because someone clearly cared. Someone put their whole why into it.

I've also always loved the book world and writing. The community, the creativity, the sheer passion people bring to what they make — whether that's a debut novel someone spent five years writing, an independent bookshop that's become the heart of its high street, or a mystery box curated by someone who genuinely loves their genre.

What I noticed was a gap.

All of these brilliant, passionate brands find themselves invisible online. Not because their product wasn't good enough or because their story wasn't worth telling, but because nobody had helped them tell it in a way that actually got seen.

So I started Scribble. The name comes from something I believe deeply: the best ideas start as scribbles. Messy, passionate, unpolished - the why behind the brand or nook. Those scribbles are where the magic is. But somewhere between the first idea and the finished ad, that authenticity often gets lost. People second-guess themselves and they optimise for what they think customers want to see. And in doing so, they lose the very thing that would have made someone stop scrolling.

My mission is simple: I want every brand in the literary world to feel genuinely proud of how they show up online. The recognition your book, your shop, or your brand, built on the thing that made you start in the first place. That's what Scribble is here for.

‍Amy Ray, Founder and Director | Scribble Creative Co.