Bookmarks. Candles. Tote bags. Book sleeves. Prints. Homeware. If it belongs in the world of a passionate reader - we know exactly how to reach them.
Enquire now →Book lovers don't just read. They collect, they decorate, they gift, they share. A reader who buys one beautiful bookmark will come back for the matching candle, the tote bag, the print for their reading nook. The lifetime value of a book-adjacent customer is extraordinary.
The challenge is discovery. Your products are beautiful - but the readers who'd love them are scrolling past a thousand other things every day. Paid advertising cuts through that noise and puts your brand in front of the right people at exactly the right moment.
Four ways we put your products in front of the readers who'd love them - and keep them coming back.
Book accessory buyers are not a generic audience - they are BookTok followers, Bookstagram obsessives, cosy fantasy readers, reading challenge participants. We build audiences that reflect the specific reading communities your brand belongs in.
Book accessories are made for Instagram and Pinterest. A beautifully lit candle. A flat lay of your latest collection. A reel of a reader unboxing your bookmark set. We turn your existing product photography into ads that stop the scroll and convert.
Most book accessory campaigns run across Meta and Pinterest - both are built for visual product discovery. We add TikTok for brands with video content and Google Shopping for brands with established product catalogues.
Book accessories are among the most giftable products in the market. We build seasonal campaigns around the moments when readers buy for other readers - Christmas, birthdays, World Book Day - turning your products into the obvious choice for a gift.
Just an honest conversation about your products, your community and whether Scribble is the right fit.
Enquire now →