One-off campaigns
A defined start, a defined end.
Perfect for a book launch, a product drop or testing advertising for the first time. No ongoing commitment - just a focused campaign with a full report at the end.
Starter Campaign
Starter
£350
+ ad spend from £100 recommended
The perfect starting point. One platform, focused targeting and everything you need to test whether advertising works for your book or brand.
What's included
- 6 weeks total - 3 weeks prep, 21 days live
- One platform - Meta (Instagram + Facebook)
- Full audience research and campaign strategy
- Up to 2 ad creatives scripted, directed and edited
- Campaign setup including ad account and pixel
- Daily management and optimisation
- One round of amends before launch
- Full campaign report with results and next steps
- Email support throughout
Best for: first-time advertisers, single book launches, testing the water
Growth Campaign
Growth
£600
+ ad spend from £200 recommended
Two platforms, more creative and retargeting built in. The sweet spot for authors and brands with a clear launch goal and a bit more budget to invest.
What's included
- 8 weeks total - 3 weeks prep, 35 days live
- Two platforms - Meta + Google Ads or YouTube
- Full audience research and campaign strategy
- Up to 4 ad creatives with A/B testing
- Campaign setup including ad account and pixel
- Retargeting campaigns from week 6
- Daily management and optimisation
- Mid-campaign check-in call
- Full campaign report with results and next steps
- Email support throughout
Best for: established authors, series launches, brands with prior ad experience
Full Launch
Full Launch
£1,000
+ ad spend from £400 recommended
The full works. All platforms, full creative suite and a mid-campaign strategy call. Built for major launches and established brands ready to go all in.
What's included
- 10 weeks total - 3 weeks prep, 49 days live
- All platforms - Meta, Google Ads and YouTube
- Full audience research and campaign strategy
- Full creative suite with testing across formats
- Campaign setup including ad account and pixel
- Lookalike audiences and retargeting
- Daily management and optimisation
- Mid-campaign strategy call at week 6
- Full campaign report with results and next steps
- Priority email support throughout
Best for: major launches, established brands, clients with proven products
Payment terms
All campaigns are split 50/50. 50% is due on signing your letter of engagement to secure your spot. Once we've run your ads, you pay the second half and we send your report. We can also discuss potential next steps if you want to run another campaign or join Scribble's retainer club. Ad spend is paid directly to the platform and is separate to the campaign fee.
Add-ons
Need new content created from scratch? Add any of the below to your campaign.
Light production
+£100 - £150
Script, direction and basic editing for simple self-filmed content
Half day shoot
+£250 - £450
Professional filming session up to 4 hours
Full day shoot
+£500 - £800
Full day professional filming with full post-production
Additional creative
+£75 - £150 each
Extra ad variations beyond what's included in your package
Extra platform
From +£150
Add an additional platform to your Starter Campaign
Campaign extension
From +£200
Extend your live campaign by an additional 14 days
Monthly retainers
Always on. Always optimising.
The longer advertising runs, the smarter it gets. Retainers compound month on month - by month three your cost per reader is a fraction of what it was on day one. Minimum 3-month commitment.
The Chapter
The Chapter
£250/mo
+ ad spend from £100/mo recommended
The perfect entry-level retainer for authors or small book brands who want consistent visibility without a large monthly commitment.
What's included
- 3-month minimum term
- One platform - Meta or Google Ads
- 1-2 new ad creatives per month
- Ongoing audience and campaign optimisation
- Monthly performance report
- Email support throughout
Best for: authors who've completed a Starter Campaign, small book brands building momentum
The Series
The Series
£450/mo
+ ad spend from £200/mo recommended
The sweet spot. Two platforms, four creatives a month and regular calls. Most clients naturally end up here once they've seen what advertising can do.
What's included
- 3-month minimum term
- Two platforms - Meta + Google Ads
- Up to 4 new ad creatives per month
- A/B testing and audience expansion
- Retargeting and lookalike audiences
- Bi-weekly strategy calls
- Monthly performance report
- Email support throughout
Best for: growing authors, mystery box brands, book accessories brands ready to scale
The Full Story
The Full Story
£800/mo
+ ad spend from £400/mo recommended
A full agency partnership for established brands who want everything - all platforms, maximum creative output and weekly strategic calls.
What's included
- 3-month minimum term
- All relevant platforms
- Up to 8 new ad creatives per month
- Full funnel strategy - cold, warm and retargeting
- Lookalike audiences and advanced targeting
- Weekly strategy calls
- Priority support and same-day responses
- Monthly performance report with recommendations
Best for: established brands, stationery companies, subscription boxes with proven products
Payment terms
Month 1 is due in full on signing your letter of engagement. After that, invoices are sent monthly on the same date. Retainers require a 3-month minimum commitment. Ad spend is paid directly to the platform and is separate to the retainer fee.
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Not sure if a retainer is right for you?
Most clients start with a Starter Campaign to test advertising and see results before committing to a retainer. If that sounds like you - start there. We can talk about the next step after your campaign report lands.
