Mystery box brands have one of the most compelling products in the literary world. The anticipation, the reveal, the reaction. The people who'd subscribe to your box are out there. They're just waiting for the right ad to find them.
Enquire now →Subscription box brands have something most products don't: high subscriber lifetime value. A subscriber who stays for six months is worth six times the first box in revenue. That changes the economics of advertising completely.
You can afford to invest more in acquisition because each subscriber pays back over time.
That's exactly what Scribble is built to do.
Four ways we grow your subscriber base — from cold audience all the way through to conversion.
We don't target "book lovers." We target romance readers, fantasy fans, thriller obsessives, YA communities — whoever your box is curated for. The more specific the audience, the more passionate the subscriber.
That reaction moment. The reveal. The tissue paper. We take your existing unboxing content and turn it into ad creative that converts cold scrollers into subscribers. If you don't have video content yet, we guide you on what to create.
Meta campaigns built specifically around subscriber acquisition — from cold audience awareness all the way through to conversion. Every stage of the funnel planned and optimised.
Mystery boxes make exceptional gifts. We build seasonal campaigns around gifting peaks — Christmas, Valentine's Day, Mother's Day — to capture buyers who are ready to spend right now.
Just an honest conversation about your box, your audience and whether Scribble is the right fit.
Enquire now →