meta ADS

Connect audiences on social media

Drive sales and grow your audience with targeted ad campaigns for books, shops, and stationery brands. Reach readers where they discover.

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Find your readers where they're already scrolling.

Instagram and Facebook are where book lovers discover their next read. Where readers follow their favourite authors. Where the bookstagram community lives and breathes.

Meta Ads put your brand directly into that feed - in front of the right people, with the right message, at the right moment.

Why Meta for books and literary brands.

The most powerful genre-targeting available anywhere.

Meta's advertising platform allows us to target readers by the specific authors they follow, the genres they love and the books they've engaged with.

We're not showing your thriller to someone who reads recipe books. We're showing it to someone who just finished their last one and is actively looking for the next.

What we do.

Instagram feed and Stories ads

Visual, scroll-stopping creative that fits naturally into the feeds your readers are already in. We write the hooks, design the creative direction and target the audience.

Facebook feed ads

Broader reach with detailed demographic and interest targeting. Particularly effective for local bookshop awareness and author readership campaigns.

Retargeting campaigns

Reaching people who've already visited your website, engaged with your content or watched your videos but haven't converted yet. Warm audiences convert at a significantly lower cost.

Lookalike audiences

We build audiences that look like your best existing customers - so every new person we reach is statistically likely to love what you do.

...and more!

is this the right move for you?

Meta Ads works particularly well for...

✓ Self-published authors building a readership from scratch ✓ Independent bookshops building local brand awareness ✓ Mystery book box brands growing their subscriber base ✓ Stationery brands with strong visual product content

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For Authors & Book Brands

Expert ad campaigns for authors, bookshops, and literary brands. Reach readers where they discover.